TAV Smart Zone
About this project
Combining the use of mobile apps and location-based services, the airports are now able to reach out to their VIP passengers in the right place and at the right time (for example when they are walking towards the security check) to increase customer engagement and drive interactivity. TAV SmartZone consists of a tailor made, Indoor Geo-positioning and Proximity Marketing System, multi-platform mobile application and iBeacon implementation throughout the airport for precise location services. The application is available on iOS devices.
Key Features:
- Increase customer engagement
- Drive interactivity and improve customer relations
- Monitor passenger activity within the airport to optimize airport resources
- Increase commercial turnover and profitability of your operations by effective usage of proximity marketing
- Improve customer satisfaction and prestige of your airport
- More relevant information for customers
- An increased opportunity for upsales
- Gaining new customers
- Increased customer loyalty
- Ability to gauge customer preferences
- Opportunities for discounts, promotions, and coupons
- Less waste of paper used to print coupons
